Project Overview:
The Bâti Support WC Suspendu project at INPEC focuses on developing and promoting innovative wall-mounted toilet support frames designed to enhance both the functionality and aesthetics of modern bathrooms. The aim was to create a product that meets the needs of contemporary designs while ensuring ease of installation and durability.
Project Execution Process:
- Concept Development:
- The project began with brainstorming and concept development to create a Bâti Support WC Suspendu that integrates seamlessly into modern bathroom designs. The goal was to provide a reliable support structure for suspended toilets while ensuring the frame’s aesthetic appeal.
- Product Design:
- Collaborated with engineers and designers to develop a robust support frame that is easy to install and compatible with various toilet designs. Key features included:
- Durability: Designed to withstand the weight and use of wall-mounted toilets.
- Adjustability: The frame allows for height adjustments to accommodate different user preferences and bathroom layouts.
- Easy Access: Designed for straightforward installation and maintenance, making it convenient for both professionals and homeowners.
- Collaborated with engineers and designers to develop a robust support frame that is easy to install and compatible with various toilet designs. Key features included:
- Graphic Design:
- Developed promotional materials to effectively showcase the Bâti Support WC Suspendu. This included:
- High-quality images and renderings of the product in various bathroom settings to highlight its versatility and modern design.
- Infographics detailing the product’s features and benefits, making it easy for customers to understand the advantages of choosing this support frame.
- Developed promotional materials to effectively showcase the Bâti Support WC Suspendu. This included:
- Marketing Strategy:
- Created a comprehensive marketing strategy to promote the Bâti Support WC Suspendu:
- Social Media Campaigns: Developed engaging posts and stories for platforms like Instagram and Facebook, showcasing the product’s design and functionality. Captions highlighted key selling points, such as durability and modern aesthetics.
- Website Integration: Added detailed product pages to the INPEC website, including specifications, installation guides, and customer testimonials, enhancing the overall user experience.
- Created a comprehensive marketing strategy to promote the Bâti Support WC Suspendu:
Final Outcome:
The Bâti Support WC Suspendu project successfully introduced a stylish and functional support frame for wall-mounted toilets to the market. The integration of thoughtful design and effective graphic promotion led to several positive outcomes:
- Enhanced Brand Image: The project reinforced INPEC’s reputation as a leader in innovative bathroom solutions, showcasing commitment to quality and modern design.
- Increased Sales: The promotional efforts resulted in a significant increase in inquiries and sales for the Bâti Support WC Suspendu, indicating strong market interest and customer acceptance.