Project Overview:
At Mercarue, I worked as a Graphic Designer to create a visually engaging Instagram campaign for INPEC’s Plaques de Commande WC (Toilet Control Plates). This project aimed to showcase the product’s sleek design and practical features in a way that would attract potential customers and enhance INPEC’s brand presence on social media.
Project Execution Process:
- Content Creation:
After receiving the product photos and descriptions from INPEC, I focused on creating an engaging Instagram post. By combining the provided visuals with carefully chosen graphic elements, I highlighted the control plates’ key features, including their user-friendly design and visual appeal. - Graphic Design:
Using Adobe Photoshop, I crafted visuals that would capture attention and communicate the elegance of the Plaques de Commande WC. Specifically:- I positioned product photos in an attractive layout, emphasizing the plates’ sleek design.
- Furthermore, I incorporated brand-aligned colors and graphic elements to ensure consistency with INPEC’s identity.
- Finally, I used overlays with concise text to communicate essential benefits, making the post both informative and visually appealing.
Final Outcome:
As a result, the Instagram post successfully showcased the Plaques de Commande WC, aligning perfectly with INPEC’s brand image while capturing the interest of potential customers. This project demonstrated my ability to turn product features into visually compelling social media content that effectively enhances brand presence.