Project Overview
This project involved creating a motion graphics video for MercaGeev, a cross-platform donation app. The goal was to produce a visually engaging video that effectively communicates the app’s features, benefits, and user experience through dynamic motion graphics.
Project Execution Process
- Collaboration with MercaGeev Team
I worked closely with the MercaGeev team to understand the app’s functionalities and target audience. This collaboration ensured that the video accurately represented the app’s value proposition. - Concept Development and Storyboarding
Next, I developed a concept and storyboard for the video. Each scene was planned to visually depict the app’s features and user journey, creating a compelling narrative that highlights usability and benefits. - Graphic Design and Animation Creation
Using Adobe Illustrator, I designed custom graphics that align with the app’s branding. Additionally, I employed Adobe Photoshop and After Effects to create dynamic animations, illustrating the app’s functionalities and donation process. - Video Editing and Production
I edited and assembled the video with Adobe Premiere Pro. This included integrating animations with smooth transitions and a suitable soundtrack to enhance viewer engagement. - Audio Integration
Furthermore, I added a professional voiceover and background music. This step provided a cohesive viewing experience, guiding the audience through the app’s features and donation process. - Revisions and Final Touches
Lastly, I incorporated feedback from the MercaGeev team. This refinement ensured the video met high-quality standards and effectively communicated the app’s purpose.
Final Outcome
The completed motion graphics video serves as an engaging introduction to the MercaGeev app. It showcases the app’s features and benefits through visually compelling motion graphics. This project highlights my ability to create dynamic visual content and effective promotional videos for applications.