Project Overview:
This project involved creating a new video for the MercaNews app to showcase the latest features and updates. The objective was to produce an engaging and informative video that highlights the new functionalities and improvements made to the app.
Project Execution Process:
- Collaboration with Development Team:
- Coordinated with the MercaNews development team to gather details about the new features and updates. Ensured the video content accurately reflected these changes and improvements.
- Content Research and Script Development:
- Created a detailed script outlining the new features and updates, focusing on their benefits and how they enhance the user experience. Structured the content to provide a clear and engaging overview of the enhancements.
- Graphic Design and Animation Creation:
- Utilized Adobe Photoshop to design graphics and visual elements that highlight the new features. Used Adobe After Effects to create animations that demonstrate the functionalities and improvements in action.
- Video Editing and Production:
- Edited and assembled the video using Adobe Premiere Pro, incorporating smooth transitions, engaging animations, and a suitable soundtrack to effectively communicate the updates and maintain viewer interest.
- Audio Integration:
- Added a professional voiceover and background music to enhance the video’s clarity and engagement, guiding viewers through the new features and improvements.
- Revisions and Final Touches:
- Implemented feedback from the development team to refine the video, ensuring it met high-quality standards and effectively showcased the new features and updates.
Final Outcome:
The completed video serves as a dynamic and informative tool for promoting the latest features and updates of the MercaNews app. It provides users with a clear understanding of the new functionalities and enhancements, demonstrating my ability to produce high-quality app update videos.