Project Overview:
This project, created during my tenure at Mercarue, involves a comprehensive introduction video for INPEC, a key player in distribution and commercialization in Senegal. The goal was to produce a professional video that highlights the company’s core services and market impact.
Project Execution Process:
- Collaboration with INPEC Team:
Worked closely with the INPEC team to understand their goals and the key messages they wanted to communicate, ensuring alignment with their branding and objectives. - Concept Development and Storyboarding:
Developed a detailed storyboard to organize the video content effectively, planning each scene to deliver a clear and engaging narrative that reflects INPEC’s brand identity. - Graphic Design and Animation Creation:
Utilized Adobe Photoshop, After Effects, and Adobe Premiere to create custom visual elements, including infographics and animations, that showcase INPEC’s key services and achievements. - Video Editing and Production:
Edited the video using Adobe Premiere Pro, incorporating dynamic transitions, engaging animations, and a carefully selected soundtrack to enhance viewer engagement and highlight INPEC’s strengths. - Audio Integration:
Added a professional voiceover and background music to provide a coherent and immersive viewing experience, guiding the audience through the video. - Revisions and Final Touches:
Conducted multiple revisions based on feedback from INPEC to ensure the final video met the highest standards of quality and effectively conveyed the company’s message.
Final Outcome:
The finished video serves as a powerful tool for INPEC, showcasing their distribution and commercialization expertise in Senegal. This project demonstrates my ability to manage and execute video production from conception to final delivery, meeting the client’s needs and expectations.